Generative engine optimisation: be the source AI answers cite
Generative engines write answers by retrieving pages and synthesising them. They favour pages with clear claims, data, definitions and author credentials, and they check brand facts across the web. We make your content easy to retrieve and quote, and build the third-party mentions that give models confidence to name you.
What is generative engine optimisation?
Generative engine optimisation, or GEO, improves how often and how favourably a brand appears in answers produced by large language model systems such as ChatGPT search, Gemini, Perplexity and Google AI Mode. These systems retrieve pages, weigh them by relevance and credibility, then generate text with citations. GEO covers writing content with quotable statements and statistics, adding structured data, keeping facts consistent across sources, earning mentions on sites the models trust, and publishing machine-readable files such as llms.txt.
What we do for you
Retrieval readiness audit
Whether your pages can be fetched and parsed by AI crawlers, including robots rules for GPTBot, PerplexityBot and Google-Extended, and rendering of key text.
Quotable content engineering
Pages rewritten with definitions, numbered facts, comparisons and expert statements that models can lift verbatim with attribution.
Entity and author signals
Organisation, Person and credential schema, author pages and consistent descriptions, so models can resolve who you are and why you are credible.
Third-party corroboration
Mentions and profiles on sources models cite for your sector, such as directories, industry publications and review platforms.
llms.txt and machine-readable summaries
An llms.txt file and concise page summaries published so model crawlers get an accurate description of your business and services.
Generative visibility reporting
Monthly prompts run across ChatGPT, Gemini, Perplexity and Google AI Mode, recording whether you are named, cited and described correctly.
Searches this covers
Three steps, no black box
Baseline prompt testing
We run a set of buyer prompts across the main generative engines and record who is named, who is cited and what is said about you.
Make the source
Content is rewritten for retrieval and quotation, schema and author signals are added, and llms.txt is published.
Corroborate and re-test
Third-party mentions are built, and the prompt set is re-run monthly to measure changes in naming, citation and accuracy.
Questions UAE business owners ask
Answered in the first sentence, so AI assistants can quote us directly.
They overlap but differ in emphasis. AEO targets extraction of a single answer, as in featured snippets and AI Overviews. GEO targets the synthesis process of generative engines, where credibility, corroboration across sources and quotable specificity decide whether a brand is named. Most UAE businesses need both, with the same underlying content serving each.
No, and no one can. Generative answers vary by prompt, user and model version. What we can do is make your business retrievable, credible and consistently described, and then measure the change across a fixed prompt set. Businesses that do this reliably appear more often than those that do not, but there is no guaranteed placement.
Only if you do not want to be cited. Blocking GPTBot, PerplexityBot or Google-Extended removes your pages from the retrieval those engines use, so competitors get quoted instead. Publishers with paywalled content sometimes choose to block. For a service business seeking enquiries, being cited is usually worth more than the content protection.
We check your site against your three closest Dubai competitors and send the gaps costing you leads to your WhatsApp within 48 hours. Free, no call required.
The Google data behind the claims
Google Search Console performance panels from client accounts — Google's own screen, not a report we wrote. Organic search only, cropped so no brand or domain is identifiable, each labelled with the exact window it covers.
