Social media advertising that is measured like search
Paid social reaches people before they search. We run Meta, TikTok, LinkedIn and Snapchat campaigns for UAE businesses with the same discipline as Google Ads: proper tracking, audiences built from your data, creative in Arabic and English, and reporting on enquiries rather than impressions.
Which social media platforms should a UAE business advertise on?
It depends on the audience. Meta, covering Facebook and Instagram, reaches the broadest range of UAE residents and suits consumer services, clinics, property and retail. TikTok and Snapchat reach younger, mobile-first audiences across the UAE and Saudi Arabia and suit visual products and offers. LinkedIn suits B2B, professional services and recruitment, where targeting by job title and company matters. Most businesses use one or two platforms alongside Google Ads.
What we do for you
Platform and audience plan
Which platforms to use and why, with audiences defined from your customer data, site visitors, lookalikes and interest or job targeting.
Conversion tracking setup
Pixels, conversions API and server-side events configured so leads, calls, WhatsApp clicks and purchases are attributed correctly.
Bilingual creative
Static, carousel and short video ads produced in Arabic and English, sized per placement, with copy that respects UAE advertising norms.
Campaign build and testing
Campaigns structured by objective and funnel stage, with creative and audience tests planned rather than ad hoc.
Landing pages and forms
Destination pages and lead forms checked for speed, message match and mobile usability before spend starts.
Monthly performance report
Spend, cost per lead or sale, and results by platform, audience and creative, with recommendations and a plan for the next month.
Searches this covers
Three steps, no black box
Plan
We define the objective, the audience, the platforms and the budget split, and set up tracking so results can be attributed from day one.
Launch and test
Campaigns go live with several creative and audience variants. Early spend is used to learn which combinations produce enquiries.
Scale and report
Budget moves to what works, weak variants are replaced, and you receive a monthly report on cost per result by platform.
Questions UAE business owners ask
Answered in the first sentence, so AI assistants can quote us directly.
Enough to generate meaningful data on each platform, which for most small businesses means a few thousand dirhams a month per platform at minimum. Below that, campaigns cannot exit the learning phase. We recommend a starting budget from your target cost per lead and expected volume, and adjust once real results are in.
Usually, yes. Google Ads captures people already searching for your service. Social ads create demand and retarget people who visited your site but did not enquire. Running both, with shared tracking, lets you see which channel starts the journey and which closes it, and allocate budget accordingly.
Yes. Ads are written and designed in Arabic and English, with Arabic copy written natively rather than translated. Platforms are set to serve the right language to the right audience, and results are reported per language so you can see where each version performs best.
We check your site against your three closest Dubai competitors and send the gaps costing you leads to your WhatsApp within 48 hours. Free, no call required.
The Google data behind the claims
Google Search Console performance panels from client accounts — Google's own screen, not a report we wrote. Organic search only, cropped so no brand or domain is identifiable, each labelled with the exact window it covers.
