Arabic SEO written by native speakers, not translated
Arabic search in the Gulf is less competitive than English and often converts better, because many businesses translate a few pages and stop. We research how Arabic speakers actually phrase queries, write content natively, fix right-to-left technical issues and build the Arabic signals Google uses to trust a site.
How is Arabic SEO different from English SEO?
Arabic SEO differs in language handling, technical setup and competition. Arabic queries vary by dialect and spelling, with Gulf, Levantine and Egyptian users phrasing the same need differently, so keyword research cannot be a translation of English terms. Sites need right-to-left layouts, correct hreflang for ar-AE or ar-SA, and Arabic-language metadata. Competition is lower for most commercial terms, because many UAE sites publish thin machine-translated Arabic pages that Google ranks poorly.
What we do for you
Native Arabic keyword research
Queries collected from Google.ae Arabic results and Search Console, grouped by dialect and spelling variants, with Modern Standard Arabic used for page copy.
Arabic content production
Service pages, guides and FAQs written by Arabic-speaking writers with sector knowledge, then reviewed for search intent and tone.
RTL technical audit
Layout mirroring, font rendering, mixed-direction text, form fields and mobile navigation checked so Arabic pages work as well as English ones.
Hreflang and URL structure
Separate /ar/ URLs with reciprocal hreflang, Arabic sitemaps and language switchers Google can follow, configured for your CMS.
Arabic metadata and schema
Titles, descriptions, alt text and structured data in Arabic, including Arabic FAQ schema for AI Overviews shown to Arabic searchers.
Arabic Business Profile and citations
Google Business Profile description, services and posts in Arabic, with Arabic reviews encouraged and answered in Arabic.
Searches this covers
Global Hair Centre Dubai publishes 188 Arabic blog posts out of 282 and has grown clicks 83% year on year.
Three steps, no black box
Assess Arabic demand
We measure Arabic search demand for your services, check what Arabic content you have, and quantify the gap against Arabic-first competitors.
Fix the platform, then publish
RTL issues, hreflang and URL structure are fixed first. Arabic pages are then published in priority order from the demand data.
Grow Arabic authority
Arabic content, Business Profile activity and links from Arabic-language sites are added monthly, tracked separately from English rankings.
Questions UAE business owners ask
Answered in the first sentence, so AI assistants can quote us directly.
No. Machine translation produces Arabic that reads awkwardly, misses the terms people search for and can carry wrong meanings in medical, legal and financial contexts. Google also treats low-quality translated pages as thin content. Native writing from Arabic keyword research costs more per page but is what ranks and converts.
Modern Standard Arabic for page copy, since it is understood across the Gulf and used by Google for classification, with awareness of Gulf dialect terms in keyword targeting, FAQs and Business Profile content. We avoid Egyptian or Levantine colloquialisms in UAE-facing pages unless the audience specifically uses them.
Links from Arabic-language sites help Arabic pages rank and signal to Google that the Arabic version is genuine. Most UAE sites have no Arabic links at all. We pursue Arabic media coverage, Arabic directory listings and Arabic partner sites alongside the English programme, at a smaller scale.
We check your site against your three closest Dubai competitors and send the gaps costing you leads to your WhatsApp within 48 hours. Free, no call required.
The Google data behind the claims
Google Search Console performance panels from client accounts — Google's own screen, not a report we wrote. Organic search only, cropped so no brand or domain is identifiable, each labelled with the exact window it covers.
