YouTube SEO for videos that get found, not just uploaded
YouTube is the second-largest search engine and its results appear inside Google.ae. We research what people search for in video form, optimise titles, descriptions, chapters and captions in English and Arabic, and embed videos on your site with schema so they rank in both places.
How does YouTube SEO work?
YouTube ranks videos on relevance signals such as title, description, tags, captions and chapters, and on engagement signals such as click-through rate, watch time and retention. Optimising the text signals helps a video get its first impressions; the content decides whether it keeps them. Videos also appear in Google Search results, especially for how-to and review queries, and a video embedded on a relevant page with VideoObject schema can earn a video rich result there.
What we do for you
Video keyword research
Queries with video intent in your sector, checked in YouTube and Google, so you make videos people are already searching for.
Metadata optimisation
Titles, descriptions, chapters, tags and end screens written for each video, with Arabic metadata where your audience searches in Arabic.
Captions and transcripts
Accurate captions uploaded rather than relying on auto-generation, giving YouTube and Google the full text of each video.
Thumbnail and title testing
Click-through rate tracked per video, with thumbnail and title variants tested where YouTube Studio allows.
On-site embedding with schema
Videos embedded on the matching service or blog page with VideoObject markup and a transcript, so the page can win video results in Google.
Searches this covers
Three steps, no black box
Channel and video audit
We review your existing videos, their search traffic sources and retention curves, and identify the queries your content should target.
Optimise and republish
Existing videos get new metadata, captions and chapters. New videos are briefed with a target query, hook and structure before filming.
Embed and measure
Videos are placed on relevant site pages with schema. We report YouTube search traffic, Google video impressions and page engagement monthly.
Questions UAE business owners ask
Answered in the first sentence, so AI assistants can quote us directly.
Indirectly, yes. A video embedded on a page adds engagement and can earn a video rich result in Google Search for that page. Videos also appear in Google’s video carousels for how-to and review queries, which puts your brand in results your website might not reach. The channel and the site should target the same topics.
Follow your audience. Many UAE brands find English videos reach expatriates and Arabic videos reach a wider GCC audience with less competition. We check YouTube search demand in both languages. Where budgets allow, one video with Arabic and English captions and separate metadata can serve both.
We handle research, briefs, metadata, captions, embedding and reporting. Filming and editing can be done by your team or a production partner we work with. What matters for search is that each video is planned around a query before the camera starts, which is where we add the most value.
We check your site against your three closest Dubai competitors and send the gaps costing you leads to your WhatsApp within 48 hours. Free, no call required.
The Google data behind the claims
Google Search Console performance panels from client accounts — Google's own screen, not a report we wrote. Organic search only, cropped so no brand or domain is identifiable, each labelled with the exact window it covers.
