Digital PR outreach that gives journalists a reason to cover you
Editorial links come from stories, not requests. We find the angles in your business that a journalist would run, package them as data, commentary or campaigns, and pitch them to the regional and international outlets your customers read.
What is digital PR outreach?
Digital PR outreach is the practice of earning coverage, brand mentions and links from online publications by giving journalists something worth publishing. It includes original research and data stories, expert commentary on current events, product or company news with a genuine hook, and creative campaigns. Unlike traditional PR, success is measured in links, referring traffic and search visibility as well as reach.
What we do for you
Angle development
Story ideas drawn from your data, expertise and market position, tested against what regional and trade media have recently covered.
Data and research pieces
Surveys, internal data analyses or index-style reports designed to produce quotable findings about the UAE market.
Media list
Journalists and editors covering your sector in UAE, GCC and international outlets, with their recent articles noted.
Pitching and follow-up
Personalised pitches sent under a named contact, timed to news cycles, with follow-ups and assets ready when a journalist replies.
Reactive commentary
Rapid expert comment on news in your sector, offered to journalists on the day the story breaks.
Coverage and link report
Every placement logged with URL, publication, link status and referring traffic, with unlinked mentions followed up.
Searches this covers
Three steps, no black box
Find the story
We review your data, expertise and market for angles, and check what the target outlets have published to shape ideas that fit.
Build and pitch
Assets are produced, from a data piece to a comment, and pitched to a hand-built media list with follow-ups over the following weeks.
Secure and report
Coverage is tracked, links verified and unlinked mentions chased. We report placements, links and referring traffic monthly.
Questions UAE business owners ask
Answered in the first sentence, so AI assistants can quote us directly.
Digital PR earns links as a by-product of coverage. Old-style link building means asking for links directly, which we no longer do. PR placements tend to come from stronger publications and carry brand value as well as authority, but they require a genuine story. We use both, with PR reserved for businesses that have something newsworthy to say.
No. Journalists need stories and sources, not size. A small firm with original data about its market, or a founder with a clear view on a current issue, can be more useful to a writer than a large company with a press release. Regional business and trade press in the UAE are especially open to specific expertise.
Coverage can appear within weeks of a pitch, but ranking effects follow more slowly, usually over two to four months as Google recrawls and reassesses the linked pages. Brand search and referral traffic tend to rise first. We treat PR as a programme over several quarters rather than a single campaign.
We check your site against your three closest Dubai competitors and send the gaps costing you leads to your WhatsApp within 48 hours. Free, no call required.
The Google data behind the claims
Google Search Console performance panels from client accounts — Google's own screen, not a report we wrote. Organic search only, cropped so no brand or domain is identifiable, each labelled with the exact window it covers.
