Case Study Medical Aesthetics Industry

A leading clinic in the Medical Aesthetics Industry partnered with us to improve their online visibility, attract more local patients, and establish authority in services like Botox, dermal fillers, and skincare treatments. The project focused on addressing poor search rankings, low organic traffic, and limited lead generation through a comprehensive SEO strategy. This included an in-depth SEO audit, targeted keyword research, on-page optimization, and strategic link building. The result was a significant boost in search engine rankings, organic traffic, and patient inquiries,

520%

Increase in organic Search trafic

90%

Target keywords ranking

50%

Increase in the Conversation rate

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Project Goals

Clearly outline the main objectives of the project:

Increase organic traffic to the client’s website by 520%.
Improve keyword rankings for specific high-conversion terms within the medical aesthetics niche.
Build topical authority for medical aesthetics-related services (e.g., Botox, fillers, skin treatments).
Generate measurable improvements in online leads and appointment bookings.
Establish strong backlink profiles and improve domain authority.

Problem Statement

The client’s website was not ranking for key service-related keywords.
Lack of content depth and topical authority in medical aesthetics topics.
Poor on-page SEO and technical issues that hindered search engine visibility.
Limited organic traffic and overreliance on paid advertising.
Minimal high-quality backlinks to improve authority.

Challenges

Client’s website had outdated SEO practices, including keyword stuffing and over-optimized anchor texts.
Thin content and lack of expertise, authority, and trustworthiness (E-A-T) signals in their blog.
Technical SEO issues like slow page speed, broken links, and unoptimized meta tags.
Low-quality backlinks from irrelevant or spammy sources.
Competitive industry with well-established competitors dominating search rankings.
Difficulty ranking for highly searched but competitive terms like “Botox near me” or “best medical aesthetics clinic.”
Local SEO issues such as unoptimized Google My Business (GMB) listing and inconsistent citations.

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What we do

Strategy and Solution

Conducted a comprehensive audit to identify technical issues, content gaps, and user experience problems.
Findings included slow loading times, duplicate content, and missing schema markup for medical services.
Researched high-intent keywords relevant to medical aesthetics services and location-based searches.
Identified long-tail keywords and conversational queries for blog content to drive additional traffic.

On-Page Optimization

Optimized title tags, meta descriptions, headers, and alt tags for primary and secondary keywords.
Updated service pages with detailed, user-friendly, and informative content.
Added internal links to improve content hierarchy and navigation.

Semantic SEO

Built semantically rich content clusters around medical aesthetics topics, such as anti-aging treatments and skincare.

Topical Authority

Created pillar pages (e.g., “Ultimate Guide to Botox”) to establish authority and provide in-depth, valuable content.
Published supporting blog posts and FAQs to build authority around these topics.

Link Building

Acquired high-quality backlinks through guest blogging, outreach to industry websites, and collaborations with health and beauty influencers.
Removed spammy or irrelevant backlinks from the client’s link profile.

get 100X More Traffic in 90 Days

Results and Achievements

Key Metrics

Rankings: Improved rankings for 20+ high-intent keywords, with 10 keywords achieving positions in the top 3 on Google.
Traffic: Organic traffic increased by X% within 6 months.
Conversions: Lead generation improved by Y%, with an increase in appointment bookings directly from organic search.
Domain Authority: Increased domain authority from A to B within the project timeline.

Notable Successes and Achievements

Ranked in the top 3 for highly competitive terms such as “Best Botox Clinic [City]” and “Skin Treatment Near Me.”
Successfully reduced page load time by 50%, improving user experience and reducing bounce rates.
Achieved featured snippets and People Also Ask placements for relevant queries.

CASE STUDIES & RESULTS

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6 Months Performance report

In just 6 months, witness the power of focused SEO. With 75.6K clicks and a leap in total impressions to 4.94 million, our strategies are not just effective but transformative. Notice the substantial uptick in traffic and the better engagement metrics across all fronts.

18 Months Performance report

Over an 18-month period, our strategic SEO initiatives have significantly boosted web performance. We’ve achieved over 48,000 clicks and a massive 3.23 million impressions. Our commitment to innovation ensures sustained growth and visibility for years to come.

3 Months Performance report

Three months of diligent SEO efforts have yielded impressive results. From a significant increase in total clicks to an impressive 1.46 million impressions, our approach clearly lays the groundwork for accelerated digital success.

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Driven by passion and powered by innovation, we place humanity at the heart of digital innovation. We combine human creativity with advanced AI solutions to deliver impactful, results-oriented search marketing strategies. Our focus on innovative and ethical AI marketing solutions sets us apart from other agencies.

Milestone-Based Payments: Pay as you see results.
AI Search Rankings: Get ranked on ChatGPT, Meta, Perplexity, and Claude.
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Testimonials

Client Review

5-star Rating

Digidot has been managing SEO for our company, Duraamen, for over two years, and we couldn't be more pleased with their services. Their expertise has significantly improved our website's rankings for relevant keywords, driving more organic traffic and visibility for our products.
What sets Digidot apart is their cost-effective approach without compromising on quality. They are knowledgeable, responsive, and always proactive in ensuring our goals are met. Their strategies have consistently delivered measurable results, making them a trusted partner in our digital marketing efforts.
We highly recommend Digidot to any business looking for reliable and impactful SEO services. They have truly made a difference for us!

Victor Pachade
Duraamen International FZ-LLC

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Conclusion

Through a strategic and tailored SEO approach, we successfully transformed the client's online presence in the competitive medical aesthetics industry. By addressing key challenges such as poor rankings, low organic traffic, and limited lead generation, we improved their website’s visibility, authority, and user experience. The implementation of targeted keyword strategies, on-page optimization, and high-quality link-building resulted in significant growth in organic traffic and patient inquiries. The client is now ranking in the top positions for several high-intent keywords, establishing them as a trusted authority in their niche. This project highlights the effectiveness of a comprehensive, data-driven SEO strategy in delivering measurable results and long-term growth for businesses in the medical aesthetics field.