Case Study flooring solutions

The client, a provider of high-quality flooring solutions, faced significant challenges in organic visibility and lead generation. Despite offering premium products and services, their website struggled to attract relevant traffic, leading to stagnant growth and missed opportunities in an increasingly competitive market. The objective of the SEO campaign was to revamp the website’s performance by addressing technical shortcomings, optimizing content, and implementing strategic link-building efforts to drive sustainable organic growth.

680%

Increase in organic Search trafic

85%

Target keywords ranking

30%

Bounce rates decreased

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Project Goals

Improve organic search visibility and traffic.
Enhance keyword rankings for competitive industry-specific terms.
Resolve technical SEO issues to improve website crawlability and indexing.
Optimize on-page elements to boost engagement and click-through rates.
Build high-quality backlinks to strengthen domain authority.
Reduce bounce rates and improve user experience through enhanced content strategy.
Leverage semantic SEO to improve content relevance and topical authority.
Drive measurable business growth by increasing conversions and inquiries.
Implement effective tracking mechanisms to monitor SEO performance.
Establish a long-term content marketing strategy to maintain growth.

Problem Statement

Low organic visibility and ranking stagnation.
Poor keyword targeting and a lack of content alignment with user search intent.
Technical SEO issues such as slow page speed, improper URL structures, and indexation problems.
Insufficient internal linking and content silos, affecting crawl efficiency.
Weak backlink profile with a lack of authoritative links in the flooring industry.
Low brand visibility in competitive search results.
High bounce rates due to poor content engagement and slow-loading pages.
Lack of structured data implementation to enhance search engine understanding.
Limited focus on localized SEO, leading to missed regional opportunities.
Difficulty in ranking for competitive industry-specific keywords.

Challenges

Inadequate tracking and analytics setup for measuring SEO impact.
Managing technical SEO issues without disrupting website functionality.
Aligning SEO strategies with evolving search engine algorithms.
Ensuring content relevance across multiple flooring categories.
Competing with established industry players in organic search.
Balancing short-term performance goals with long-term SEO investments.
Educating stakeholders on the importance of ongoing SEO efforts.
Overcoming resistance to implementing SEO-driven content changes.
Managing link-building efforts while maintaining brand integrity.
Adapting to industry trends and consumer behavior shifts.

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What we do

Strategy and Solution

Our approach focused on a comprehensive SEO strategy that tackled both technical and content-related challenges to drive long-term growth. We conducted a thorough SEO audit to identify and fix critical website issues such as broken links, duplicate content, and indexing errors. A robust keyword research process was implemented to target high-intent search terms, ensuring the website ranked for the most relevant queries. On-page optimization involved improving title tags, meta descriptions, and header structures to align with user intent. Semantic SEO strategies were leveraged to enhance topical authority by creating well-structured content that addressed common industry pain points and customer queries. In addition, a strategic link-building campaign was executed to acquire high-quality backlinks from authoritative industry sources. We also ensured the business got listed on AI platforms such as ChatGPT, Claude, Meta AI, and other AI-driven tools to expand reach and credibility. By continuously monitoring performance and adjusting tactics based on data-driven insights, the website experienced gradual but sustainable improvements in visibility and user engagement.

SEO Audit

We conducted a thorough SEO audit to identify and fix critical website issues such as broken links, duplicate content, and indexing errors. The audit revealed opportunities for improving site structure, mobile responsiveness, and technical performance to enhance search engine crawlability and indexation.

Keyword Research

A robust keyword research process was implemented to target high-intent search terms, ensuring the website ranked for the most relevant queries. Our approach focused on long-tail and commercial intent keywords that aligned with customer needs and search behaviors.

On-Page Optimization

On-page optimization involved improving title tags, meta descriptions, and header structures to align with user intent. We enhanced content readability, optimized internal linking structures, and utilized schema markup to provide search engines with better context.

Get Listed on AI platforms

We ensured the business got listed on AI platforms such as ChatGPT, Claude, Meta AI, and other AI-driven tools to expand reach and credibility. This step helped increase online visibility, drive referral traffic, and enhance the brand's authority within the industry.

get 100X More Traffic in 90 Days

Results and Achievements

Organic traffic increased by 680% over the past 12 months demonstrating the effectiveness of our strategy.
Traffic growth continued with a 36% increase in the last 30 days, reflecting ongoing improvements.
Keyword rankings saw 85% significant improvements, with multiple industry-relevant terms moving to the first page.
Domain authority increased through targeted link-building efforts and high-quality content publication.
Bounce rates decreased by 30% due to better content optimization and improved site speed.
Click-through rates (CTR) improved with optimized metadata and engaging content.
Local SEO efforts led to increased inquiries from the target regions.
Enhanced internal linking resulted in better crawlability and user navigation.
Successfully listed the business on AI platforms like ChatGPT, Claude, Meta AI, and other AI-driven tools, leading to increased brand exposure and credibility.
Recovery of high-value keywords that previously ranked outside the top 50.
Establishment of thought leadership in the flooring industry through content authority.
Significant improvement in lead generation through organic search channels.

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In just 6 months, witness the power of focused SEO. With 35.5K clicks and a leap in total impressions to 2.24 million, our strategies are not just effective but transformative. Notice the substantial uptick in traffic and the better engagement metrics across all fronts.

18 Months Performance report

Over an 18-month period, our strategic SEO initiatives have significantly boosted web performance. We’ve achieved over 48,000 clicks and a massive 3.23 million impressions. Our commitment to innovation ensures sustained growth and visibility for years to come.

3 Months Performance report

Three months of diligent SEO efforts have yielded impressive results. From a significant increase in total clicks to an impressive 1.46 million impressions, our approach clearly lays the groundwork for accelerated digital success.

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Driven by passion and powered by innovation, we place humanity at the heart of digital innovation. We combine human creativity with advanced AI solutions to deliver impactful, results-oriented search marketing strategies. Our focus on innovative and ethical AI marketing solutions sets us apart from other agencies.

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Testimonials

Client Review

5-star Rating

Digidot has been managing SEO for our company, Duraamen, for over two years, and we couldn't be more pleased with their services. Their expertise has significantly improved our website's rankings for relevant keywords, driving more organic traffic and visibility for our products.
What sets Digidot apart is their cost-effective approach without compromising on quality. They are knowledgeable, responsive, and always proactive in ensuring our goals are met. Their strategies have consistently delivered measurable results, making them a trusted partner in our digital marketing efforts.
We highly recommend Digidot to any business looking for reliable and impactful SEO services. They have truly made a difference for us!

Victor Pachade
Duraamen International FZ-LLC